The length of your email completely depends on the content and message you have for your readers.
Why do short emails work?
Short emails are said to work better and have a greater open rate because the amount of time it takes the reader to go through the email is considerably shorter. It gives the readers a feeling of having their time valued. They also help convey the message intended faster than normal.
The thing with emails is that it is important to capture the individual’s attention immediately and in those few seconds get them hooked onto the email to ensure that they go through the entire content.
Why do long emails work?
Why it is true that short emails convert better, it is important to note that long emails can also be effective in conveying your message. Your main idea behind crafting a long email is to make it easier and faster for the reader to go through the email. With bold letters, different fonts your long email actually can bring your reader closer to picking up products and engaging in your email.
It is essential to note that no matter what you say or the length of what you say, the content shouldn’t be something generic or basic. It should be relatable and very understandable to your reader.
