What are open rates?
Open rates are the number of emails that are opened by the people you’ve sent emails to. So if you send out 100 emails and only one email was opened, then the open rate of that campaign is 1%.
Why is important to keep track of open rates?
Keeping track of your open rates helps you not just know how your emails are being received, but additionally gives you information on what is working for your email marketing strategy and what isn’t.
Therefore a constant check-in will help you build your client base and revenue as well. The following tips can help you improve your current open rates.
While it may seem like a daunting task, focusing energies on the way you portray your content will help you go a long way in terms of increasing your open rates and increasing your revenue.
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