What are the best practices of email marketing?

Email marketing is a way of reaching your customers at their own time and engaging with them on their terms, unlike other forms of marketing. Therefore your content that goes out to your customers has to be top-notch. The following are a few of the best practices of email marketing.

1. Email Automation: Sending automated emails not only saves you time but also increases your return on investment. For example, sending automated reminders about abandoned carts with discounts encourages your customers to pick up where they left off.
2. Content: One aspect that you should keep in mind is the content that you are sending. Having the right kind of content, with curation specific to your audience always makes a difference in how your subscribers receive your message. Having good subject lines will always help increase your open rates. Remember not to use any misleading
3. Segmentation: Segmentation of your emails, helps dividing your customers into segments that focus on sending them content that is specific to their requirements.
4. Pop-ups: Pop-ups are banners on your website that help your customers navigate through your website and stores. This builds communication between you and your customer. it also collects their emails, in order to increase the date on your subscriber’s list.

Email marketing is really easy when you have a target and a goal in mind. Working with Emailwish will help you accomplish everything you want to.