What is an open rate?
The “Opened” rate is calculated by taking into account all the emails that are accepted and read by the recipient. Therefore it is the rate at which emails are opened by your customers after they have been accepted by the email services like Gmail and outlook.
What is a normal open rate?
Generally speaking, a good range of “Open” rate is between 15% and 25% for marketing emails. It is ideal since, a good open rate will keep your revenue you flowing and essentially increases the engagement of your emails.
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