What are soft bounces?
Soft bounces are temporary bounces. They usually occur when the recipient’s inbox is full or their inboxing is overflowing.
What are hard bounces?
Hard bounces affect your authenticity as a sender. Essentially they occur because the email addresses you are sending your emails to are wrong, or the IP address you’re using has sent out too many bounce emails therefore your content gets marked up as promotional content or content that is not worthy enough to be sent directly to your customer’s inbox.
How does Emailwish help?
Emailwish keep a track of the content you send out and helps you avoid sending out lists or content with a lot of HTML content or images. Emailwish maintains a high score on our IP address that helps your content and email address stay authentic.
Emailwish also verifies your recipient’s email ids before you send out emails so that you avoid hard bounces. This also helps your content reach your subscribers accurately.
