What does unsubscribe rate mean?
The unsubscribe rate at which the number of subscribers of a company choose to unsubscribe or choose to not receive any further information. This indicates that the individuals are no longer interested in the products or items being offered to them in an attempt to persuade them to purchase that item.
What is a good unsubscribe rate?
It is understandable that not everyone who subscribers will continue enjoying the products forever. So if a company does incur a loss of unsubscribes it is normal. this helps generate more revenue for the company. This also held the company gain a better understand of the audience that they are catering to.
A good subscribe rate is the rate at which having unsubscribers is not a bad thing but actually a good one. The ideal unsubscribe rate is 0.2%. An unsubscribe rate of 0.5% is normal as well as within the normal standards of unsubscribe rates. Concerns arise and strategies of marketing must be revised if the rate is higher than 0.5%.
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