Emailwish reports on several key metrics with every campaign.
Customers: The number of customers sent your email.
Delivered: The number of customers that your email was successfully delivered to.
This statistic is a percentage of the total customers who were sent the email.
Opened: The number of customers who open your email.
This statistic is a percentage of the total number of customers who were delivered the email.
This is tracked by an invisible image that is loaded into each email sent. If a customer has images disabled then the open cannot be recorded.
Clicked: The number of customers who click any link in your email.
We also report the number of clicks on individual links in your email.
Converted: The number of customers who carry out the intended action after receiving your email.
Unsubscribed: The number of customers who opt-out of receiving further emails from you.
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