What is a segment?
A segment is a particular set of your audience to whom you send specific automated emails. for example, your VIP segment. You will mostly want to send them very specific emails with extra special discounts to show them how much you value them
There can be as many segments as you want. segments essentially help you divided your already selected audience into further detailed chunks. this helps in curating content that is very personalized and particular.
Due to the focused targeting, your revenue also increases. By sending out content that caters to and values your customers, you increase your brand value, ensuring that more customers stop by your store to pick up more products.
Parameters of a segment
you can create your own segments, but there are a few set parameters that might also help you determine the criteria that define your segments. the following are a few examples of the same.
It is important to note that you don’t have to stick to any parameters you don’t want to. You can create your own segments.
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