There are a lot of ways to create an eye-catching email that retains your audience and encourages them to visit your page. Here are few points that can help you determine the length of your email.
Have a good subject.
having a good subject, a short and sweet one, can easily influence a customer into opening the email. As your subject is sorted, you can then begin to craft the content of your email.
What is the aim of your email?
Why are you sending this email? Do you want your customer to take an action? such as giving you a review, or reminding them that they have items in their cart? Is this an email to apologize for any inconvenience caused and providing them a discount? or does your email thank them for ordering from your store? It is necessary to note that laying out the purpose of your email makes it easier to come up with content.
If you have determined what type of email you want to send, the next step is creating content that keeps your customer scrolling till the end!
How much content is too much content?
The best emails are ones that say a lot by saying very little. Sounds confusing? That’s ok. Emailwish has the perfect templates that you can choose from, that helps you balance your content with images. The key is to add as much visual stimulation of your product and your companies store. This means that even the customer does not click on the links given within the email the information you sent them will still be playing on their minds. The amount of content has to be just right. The recommended amount of words, is 50 to 100. This might limit your content, but the images of your products will definitely make up for it.
Keeping the number of words you use limited is ideal. But with the right template and the colourful images of your product, you can expect to find your revenue growing.
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