Bounces are of 2 types.
Soft bounces and hard bounces.
Soft bounces are when the email bounces when the customer’s inbox is full. Hard bounces occur when the email address itself is not accurate.
How are bounces dealt with?
Emailwish ensures the verification and authentication of the IP address as well as the email addresses of customers respectively.
This helps you make sure you don’t get a hard bounce in the first email itself.
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