What is delivery?
Delivery is the process when an email is sent to an individual using Simple Mail Transfer Protocol(STMP). It is up to the mail server to accept the message or not. This acceptance or rejection takes place before the email is placed in the inbox or the spam folder. Therefore, when an email is delivered, it is indicative of the fact that the mail server accepted the message that was being sent.
What is deliverability?
Deliverability is what happens after the email and message have been accepted. This is when the decision of placing the message in the inbox or the spam folder takes place. Improving your deliverability is a core aspect of email marketing strategy that you have to keep in mind.
How does having good deliverability help?
Good deliverability helps in many ways to increase the growth of your customers. The following are a few of the fundamental reasons why having good deliverability helps:
Using Emailwish will help you increase and improve your deliverability. With a high IP address rating, Emailwish makes a genuine effort to ensure that your emails reach the inboxes of your customers.
Unit 2202, 22/F, Kaiser Centre, 18 Centre Street, Sai Ying Pun, Hong Kong.
Copyright© 2020. All rights reserved. Emailwish.com.