The first thing you need to do when you start your business is to select your target audience. Who is your product meant for? How will it help them? Why should they choose your product over the others? Once you’ve been able to answer these questions, it becomes easier to create a strategy for your email marketing as well. Emailwish helps you in the process of selecting templates for your audience as well. In order to make the content more customer-friendly.
So how do you make sure the selected audience is the right one?
With market research done, you should be able to answer the following questions regarding your audience.
Why is your product the best in the market?
Once you figure out why your product is needed in the market, you should be able to determine your Unique Selling Point (USP).
This helps you create a concrete structure and plan for your marketing strategy.
How does Emailwish help you in this process?
Emailwish has a beautiful way for you to send targeted emails and email automations based on the audience you want to target. With information taken from your e-commerce store website, like email ids entered in the chat widget, pop-ups, reviews given, and orders placed, abandoned carts, VIP customers, holiday buyers, and many more places, Emailwish has prebuilt segments of your audience. Emailwish makes it easier for you by categorizing your segments based on the actions visitors take on your website. Emailwish also gives you the option of creating your lists and segments on specific criteria that you want to target.
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