What is the aim of your email?
It is always the first step to outline the purpose of your emails. Is it a thankyou email? A welcome to the club email? and email offering a discount for a product? a reminder of an abandoned cart? a VIP customer email informing them of an increase in their credit? Information about memberships? Once you have defined the reason for your email, it can become very easy for you to create the content. It simplifies the process.
Why is it important to have a subject line?
The first thing prospective clients or customers see is your subject line. Which is the first impression they make of the email. Ideally, it should be a subject line that makes them want to click on the email and open it. Opening the email is the primary goal of the subject line. Opening links will be the job of the content within the email. Which would lead to more return on your investment.
How long should your subject line be?
It is important to remember that the subject must be of the right length. Some researchers say that 40 characters or 9 words is the ideal limit. Others quote an even shorter length of 16 characters to have had a larger open rate. Another research says that while using emojis might not seem formal in an email using them has had more opens than just word. They do exceptionally well because your customers might tend to view their emails on mobile devices as well. Your subject line has to be creative, to the point, and enticing! All in 16-40 characters!
What are the different approaches you can use while writing your subject line?
- Benefits Approach: You can highlight the benefits of your product by indicating what the reader can benefit from using your product.
- Question Approach: Asking questions will help increase the viewer’s interest in your store. Ensure that your line is framed in a way that pique’s the reader’s interest.
- Teaser approach: You can also use the teaser approach where you provide line from your content within your email, in order to leave them wanting for more, which will, in turn, make them want to open the email.
- Cultural/regional approach: By incorporating local and regional information could help increase the viewer’s interest in your product. This approach makes the subject more relatable to the viewer.
- Personalized approach: This approach should be one that you should try and involve in all your subject lines. personalized subject lines, like using the viewer’s name, and words like you, and your, makes the viewers feel special and valued. As a return, they end up wanting to buy your product more often than not.
