How do I increase my email subscriber list?

Here are a few tips as to increasing your subscriber list.

1. Good content: You need to ensure that the content that you send out to your customers is quality content. Never underestimate your audience. While keeping your points brief, make sure they have value. Your content has to both challenge your reader’s intellectual capabilities and is something that they can relate to!
2. Relatable content: Relatable content is one of the primary keys to holding the attention of your subscriber. They need to be glad they subscribed to your email list. To make sure your content is relatable you must be able to identify your customers and use segmentation and lists to make sure your content can be specifically curated to your audience.
3. Good subject lines:  Subject lines have to be the best. They are literally the first things readers see when they look at your email. Ensure that your subject lines are brief but enticing enough into making your reader open the email. An important note to remember is to avoid using misleading subject lines. Tricking your readers into opening your email does not help. Instead, this might push them into unsubscribing.
4. Fresh Subscribers list: Constantly updating your subscribers’ list helps you ensure that your content is going out to the people that really want to receive your content. This helps you have a genuine subscriber list with loyalty and therefore you can rest assured that the information you send out is received well.
5. Verify email-ids: Verifying email ids submitted to your website can help avoid bounces. This helps you increase the validity of your emails. Thus ensuring that email servers do not write off your emails as spam. The more bounces you have the more the chances of your IP address being marked o as promotional content.
6. Discounts and popups: Having narrowed your subscriber’s list to a list of people who genuinely want your content, using popups and discounts can help you increase loyalty amongst the subscribers you have. It also shows your readers that you value and care for them. This builds your brand value and identity.
7. Email automation: Email automation is key to email marketing. This essentially entails a series of emails that are pre-designed and scheduled to be sent out to your subscribers. This helps you keep your content personalized as well as reach out to all your subscribers faster. Sending abandoned cart reminders for example increases your revenue and increases your subscribers’ list by turning potential customers into actual ones.