To prevent your customers from unsubscribing from your emails, it is important to understand why customers unsubscribe.
The following are a few reasons:
- Unrelatable content: The customer unsubscribed probably because the content they were receiving from you was not relatable or relevant to them. This is why defining who your targeted audience should help, in curating content that is specifically meant for them. Therefore ensure that your content makes sense and is relevant to your customers.
- Lack of interesting content: Another reason why unsubscription could take place is that the content that they are receiving is probably not engaging or exciting. In other words, the content is boring. So try and make sure your content is as engaging and lively and bright as possible.
- Spamming: While it may not be your intention to spam your customers, you tend to send them content to constantly keep them hooked. This does not help the situation as they might find the influx of emails irritating or even perceive it as annoying. Hence make sure that you send out your content in a timely manner and with offers and discounts that will make your customers feel engaged.
- No depth: Sometimes emails are sent for the sake of sending them. When this is the case, it is a good idea to assume that all your customers have high standards. Therefore try and make sure that your content, has more than just the basics of the product details. Include why they should buy that product, and what you as the store bring to their lives, and how your products will change the way they view their lives!
With a consistent approach to the content, you create and send out on your website, use the tips and avoid being unsubscribed.
