Is my campaign a failure, if my open rates are low?

What are open rates?

Open rates are the number of times an email from a campaign has been opened every 100 emails. Therefore if one person opens the email out of the 100 people that receive the emails then the open rate is 1%.

EmailWish will produce reports showing you your open rate, any links that have been clicked on, and whether someone opened an email more than once. You can view these statistics on the tab called ’email’ in your account.

The ideal open rate is anything above 20%. Anything below is considered a low open rate.

Is the campaign a failure with low open rates?

There are many reasons that are indicative that a campaign is a failure. One of them is low open rates. If you are consistently receiving low open rates on your campaigns, then it more than a one-time and there might fresh strategies that you might want to look at.

Here are some of the reasons why you are receiving low open rates:

1. Your subscriber’s list isn’t fresh enough. You have been sending emails to subscribers who are not really interested in engaging with your products. Therefore refreshing your contacts is probably a good idea.
2. You are sending a lot of emails: Essentially, you are sending way too many emails in the hope that at least one of them will be opened. This becomes pointless as this doesn’t make the customers anymore interested than they were before.
3. The subject lines you are using are not catchy enough: Subject lines need to be extremely good. Especially since they are the first part of your email that should capture the attention of your customers.