What does the CAN SPAM act have to do with email marketing?

Here are some major points of the CAN-SPAM to keep in mind when executing your email marketing to avoid harsh penalties:

• Don’t use false or misleading header information.
• Don’t use deceptive subject lines.
• Identify the message as an ad.
• Tell recipients where you’re located.
• Tell recipients how to opt-out of receiving future emails from you.
• Honor opt-out requests promptly.
• Monitor what others are doing on your behalf.