What is a segment?
A segment is a particular set of your audience to whom you send specific automated emails. for example, your VIP segment. You will mostly want to send them very specific emails with extra special discounts to show them how much you value them
There can be as many segments as you want. segments essentially help you divided your already selected audience into further detailed chunks. this helps in curating content that is very personalized and particular.
Due to the focused targeting, your revenue also increases. By sending out content that caters to and values your customers, you increase your brand value, ensuring that more customers stop by your store to pick up more products.
Parameters of a segment
you can create your own segments, but there are a few set parameters that might also help you determine the criteria that define your segments. the following are a few examples of the same.
- Geographical segmentation: This is the segmentation where you use the geographical location of the audience to help you curate content as well as products that cater to these areas.
- Purchase History: With this aspect in mind you can suggest products that are similar and offer discounts fo the same that will encourage the customers to pick the recommended products or even more.
- Customers who Initiated Chats: This segment helps you gain a better understanding of what your customers face. Addressing these issues personally can also increase brand value, loyalty, and revenue.
- Abandoned carts: Using the segment efficiently will help you convert any hesitant customers into actual customers. By sending them reminders with discounts you help them make the decision to buy your products.
- Customers that post reviews: This segment helps you understand the interests of your customers better. You will be able to understand why your products work well and work more on those aspects, as well as points that don’t do so well.
It is important to note that you don’t have to stick to any parameters you don’t want to. You can create your own segments.
