What is a Bounce Rate?
Bounce rate is the rate at which your emails to customers bounce. It is essential to keep this under control as the higher the bounce rate, the higher the chances of your IP Address getting marked up as spam. This in turn does not allow you to connect to your customer’s email inboxes directly. Hence reducing your revenue in the long run. Bounced emails hurt your reputation as well as EmailWish’s, so it is important to keep your bounce rate low.
What is an acceptable bounce rate?
The aim should be to keep your bounce rate as low as 0%. If you are unable to do so, then you should try and maintain a bounce rate of 2%. Anything above this is a cause of concern and you must work on balancing out this discrepancy. With the help of Emailwish improving your deliverability is as easy as it can get.
