What is the difference between Deliverability and Delivery?

What is delivery?

Delivery is the process when an email is sent to an individual using Simple Mail Transfer Protocol(STMP). It is up to the mail server to accept the message or not. This acceptance or rejection takes place before the email is placed in the inbox or the spam folder.  Therefore, when an email is delivered, it is indicative of the fact that the mail server accepted the message that was being sent.

What is deliverability?

Deliverability is what happens after the email and message have been accepted. This is when the decision of placing the message in the inbox or the spam folder takes place. Improving your deliverability is a core aspect of email marketing strategy that you have to keep in mind.

How does having good deliverability help?

Good deliverability helps in many ways to increase the growth of your customers. The following are a few of the fundamental reasons why having good deliverability helps:

1. Content is being read: With increased deliverability to inboxes, the probability of your email content being opened and read increases as well. This increases customer interaction as well.
2. Increases revenue: With more of your content being read, the more customers are prone to buy products, which increases your sales.
3. Makes you a reliable source: with the reduced number of times your email reaches the spam folder, your reliability to send your customers authentic and original information is established.
4. Builds loyalty: Customers begin to trust your content. Which influences them to promote your products through personal references. No price can be attached to raving personal opinions right?
5. Increase customer satisfaction: With increased authenticity and good deliverability, your readers and customers will be more than happy to receive your emails, and might actually be looking forward to them.

Using Emailwish will help you increase and improve your deliverability. With a high IP address rating, Emailwish makes a genuine effort to ensure that your emails reach the inboxes of your customers.