What is email marketing?
Email marketing is a form of digital advertising that helps you convert your prospective customers and visitors on your website, into actual customers. The point is to make them want to buy your product. Typically, email marketing is done for a group of people or your selected target audience.
Why do you need to define your target audience?
Defining who you want to sell your product to, helps you portray your product in a way that helps them. Identifying your customers also helps you ensure that email marketing is the right step forward for you. Once you have selected target audience in mind, you can now begin to strategize the perfect marketing plan with Emailwish.
What should you do?
Assuming you have your e-commerce store set up, you can link your Shopify id to your Emailwish account.
Why?
This helps Emailwish keep a track of the actions of your customers. For example, when your customers abandon their carts without purchasing items, or when they purchase a product. Emailwish also keeps track of whether they respond to your popups, use coupons, and so on.
It aids in giving you the appropriate amount of data for you to take further actions.
How do you use your Emailwish account?
If your company is relatively new, Emailwish provides you with prebuilt segments and lists of your customers. If not, you also have an option of adding your own customers to your segments and customizing them to your preference.
Once you have your segments ready, Emailwish will help you verify your customer’s email-ids to ensure that your emails and campaigns do not bounce and help you avoid being labeled as spam or promotional content.
When you start your own campaign or set email automations for thank you emails, welcome emails, or abandoned cart emails, you begin to see the benefits of Emailwish. Every link that is opened by prospective clients and clients is kept a track of. The success and areas you need to improve upon is also kept track of. Every aspect that needs to be recorded is kept track of with great detail. This only serves to ensure that your email marketing plan is the best!
How do you build on your email id database?
Emailwish keeps a track of every email id that is entered on your site. From abandoned carts to coupons, popups, survey questions, reviews, previous orders, new purchases, and every other place where your customers might add their email-ids. With all of this information, and consistent follow up, more customers will be drawn to you and the services and products that you offer. You begin to grow your business and gain greater traffic to your site which begins to reflect in your revenue.
In a nutshell, Emailwish is the perfect email marketing tool you need!
