What is email marketing?
Email marketing is a form of digital advertising that helps you convert your prospective customers and visitors on your website, into actual customers. The point is to make them want to buy your product. Typically, email marketing is done for a group of people or your selected target audience.
There are many types of emails that you can use as part of your email marketing such as thank you emails, welcome emails, and more. You can read more about it here.
Why is it important?
Email marketing is important for many reasons. one of the primary reasons is the fact that you, as a business would be directly talking to your customer, in their inbox at their convenience. This makes the customer more inclined to purchase your products, as it would project the image that you care about them enough to send them a personalized email. This makes them feel special and valued, increasing your brand loyalty and followers.
With Emailwish in mind, email marketing also becomes cost-effective and can help you achieve all your requirements at one price. This just means that you reach a larger part of your audience for less money.
You encourage your clients or prospective customers to take action. They can forward, reply or even buy your product on their website. It gives you more leverage when you are able to get a direct response from your audience.
Another benefit to keep in mind when it comes to email marketing is that the analytics for your email campaigns makes it all the better to understand all the statistics, from any of the emails you send.
Is it right for your organization?
Email marketing is the perfect fit for you no matter what the size of your e-commerce store is. Big or small, you have an untapped source of revenue, when it comes to email marketing. With Emailwish and the beautiful templates, that we provide, email marketing has never been easier.
How does Emailwish help you with this?
With data that customers enter on your website, like in carts, the chat widget, popups, reviews that are left on the site, abandoned carts, and email ids from previous orders, Emailwish helps you grow your database of customers and their emails. The segmentation that Emailwish provides, can help you target your emails very specifically to who you want. With email automation, Emailwish also presets the time at which you can send these emails, so that will not have to constantly write and rewrite your emails to your customers.
